Benlowndes

a perspective on PR in social housing and regeneration

FUTURE PROOF: 40 skills you’ll need in your 2020 comms team today

benlowndes:

This is one of the best public sector blog posts I’ve read for a while, from the ever-excellent Dan Slee.

Originally posted on The Dan Slee Blog:

6916758251_2c7753d7fc_oSo what occupies the mind of the most successful Olympic coach Britain has ever had? You’ll find the answer surprising.

It’s not next week, the next Tour de France or who will be in the squad for Rio that occupies cycling’s Dave Brailsford. It’s what his best team will be in five years time.

“I find that once you’ve done that,” he told the BBC, “you can work backwards to work out a way to get to where you want to be.”

It chimed with something I’ve often reflected on for some time. Just what should a comms team look like? Not the press release counting machine of history. Not either a team of ninjas on hoverboards. Communications people if they want longevity should be moving. Unlike Dave Brailsford we don’t have until 2020. For some its too late.

Your job used to be create content in a place where…

View original 1,529 more words

#StateOfPR: how I’m doing something about it

As tweets go, the responses to my lament that the headlines from the CIPR’s latest research into the profession are depressing were at opposite ends of the scale.

The first one, from Love Bot!

Then former CIPR president Stephen Waddington, whose blog on the ’10 areas of pain’ identified in the research I was responding to.

A bit more robust, although he is pushing the industry to raise its game. It also had the ring of a demanding client or stressed out line manager (of which there are many, if the research is correct). Stephen’s blog post and the headlines in this infographic mirrored my view view that the industry needs to do more to raise standards and improve its reputation. But his challenge got me thinking: where do I – a mere manager in a small public sector comms team – sit within this snapshot? And what am I doing about it?

Read more of this post

How we helped tell a housing success story

“I’m delighted with the new development that’s being built in xxx. It’s a huge success story which local people and partners can be proud of.”

How many times have you read – or written if you’re a comms person – something like that and really taken it in? Like ‘transformation’ or ‘ground-breaking’, such words can be used so often that they start to mean very little.*

Then there are projects like Cranbrook in Devon, where slogans don’t do justice to what’s happening on the ground. Based on the fringes of Exeter, when complete it will include around 6,000 homes, schools, a town centre and a host of other amenities and jobs.

After more than 20 years in gestation, building work started in 2011, and now more than 800 homes are lived in and the primary school which opened in 2012 has more than 300 kids. That this has happened in the face of the downturn is remarkable, and every time I visit I’m amazed at the progress being made.

Read more of this post

Why we’re deserting supermarkets – and saving money

Tesco over-egging its profits by £250m (yes, that’s a quarter of a billion quid) is a big overstatement and led to statements of shock across the media this week.

Twice the price; 5kg of spuds for £3.50

Tesco price: 5kg of spuds for £3.50

Explanations for its ‘fall from grace’ centre on issues ranging from being caught in a sector-wide pincer movement between Aldi and Lidl and Waitrose, to a rise in internet shopping hitting its out-of-town megastores and the sense that shoppers have simply fallen out of love with Britain’s biggest retailer. It’s still making hundreds of millions in profit each year. But the CEO Dave Lewis probably can’t afford too many hits like this, even though his response to the outbreak of the crisis was swift and impressive.

I’ve worked as a comms person for Tesco, supporting local consultations designed to inform its planning applications for new stores. I was struck by the dedication and drive of those connected with the business; everyone bought into the vision. We’ve shopped there for years and been devotees of its Clubcard loyalty scheme, which we’ve used to ‘reward’ ourselves with meals at Pizza Express and trips to Longleat.

Read more of this post

What do Power Lists say about who really has power?

Originally posted on Jules Birch:

Love them or hate them but it’s hard to ignore them. There are lists for everything from the greatest films to the richest people and the housing world is no exception.

For the second year running, housing has two alternative lists. The Power Players Top 50 was first published by 24 Housing in 2012 and Paul Taylor compiled the Digital Power Players list in 2013. This year the magazine published both: the official list in April and the digital list in the latest (June) issue.

Cover73_380Cover71-380

The lists, and the differences between them, got me thinking about power and who has it in housing. Or rather who other people think has it, since the results are inevitably influenced by the way they are compiled.

View original 1,398 more words

Purdah principles for modern comms

It’s that time of year when public sector comms practitioners must carefully consider all activity to ensure that they are not seen to compromise their neutrality or favour any political group as the local and European elections approach.

This will be the last ‘purdah’ period before the Scottish referendum in September and next year’s general election, when we can rightly expect to see stringent guidelines which will affect promotional activity, speaking engagements, events, political visits and, in some cases, even business decisions.

I’ve blogged about purdah before and have become used to managing communications around this time. The guidelines are looked at in time for every election and I was interested to read this blog post from former local government comms pro Dan Slee who provides some pointers around social media. Should give food for thought for those who manage Twitter, Facebook and other accounts, to go with the official guidance that is issued.

@SouthWestUK drums up support for business on Twitter

I was fascinated to read South West CIPR chair Sarah Pinch’s recent blog post about a campaign which has started since the terrible weather we’ve endured propelled the South West into the headlines.

Sarah is calling for support for a Twitter campaign started by Maureen McAllister using the hashtag #openforbusiness to highlight the fact that life is continuing here, despite the deluge.

It has generated traction with people, businesses and media organisations from across the South West using it to remind people that the region is not completely cut off by the elements. I had a look at some results generated by up to 2,000 tweets on the topic using the tool Tweetbinder, which can be used analyse hashtags used in campaigns. Have a look at the dashboard and some of the stats, which includes some data on reach, influence and original tweets and content (as opposed to retweets and ‘noise’).

Here’s another blog post from another comms professional who has helped the campaign recently. Good to see people taking some positive steps to support the South West. I’ll be offering my support to see if it can make a difference.

Links I like 14.01.20

3 Things We Should Learn From Benefits Street – Paul Taylor blog
Here’s a good post from Bromford’s Paul Taylor about the commentary that has followed Benefits Street on Channel 4. Chimes with many of my reactions when I watched the programme (without looking at Twitter) last week and I’ve made some comments beneath his piece. What does anyone else think about the programme?

Links I like 13.10.29

Three Ways To Get Cool Stuff Done Quickly At Work – Paul Taylor blog
Ever wondered how you’re going to get ‘that idea’ off the ground, when obstacles litter the path to its progress? It’s the sort of thing Bromford‘s Paul Taylor and Monmouthshire County Council’s Helen Reynolds have touched on before, so it’s only right they’ve come together on this post which has generated good comments since it was first written. I particularly like the tactic of asking opponents of a decent proposal to develop a business case for not doing something to demonstrate the case against it. After all, if an idea is good enough to fly…
Follow these guys on Twitter: @PaulBromford and @HelReynolds.

Media say old habits remain with ‘new’ PR

It’s beyond doubt that PR has changed massively, and continues to do so, thanks to the opportunities created by digital communications and the diversification of traditional media.

CIPR president-elect Stephen Waddington asked a room full of comms people at the South West Communicators’ Conference in Bristol recently how many had bought a newspaper that morning, and only one confirmed that they had. It’s possible that some people in the room were too busy on their tablets or smart phones to realise he was asking them a question. But he had made the key point; that the media is changing rapidly and communicators must respond to this. Many operators in the South West are rising to this challenge with some great work, as Bristol agency Spirit demonstrated with its support for the Gromit Unleashed campaign in the city.

Read more of this post

The Housing Blog

It's about housing, stupid

Rob Jefferson

Digital chimp for @ongoUK aiming to improve customer's online experiences | Outdoor adventurer by feet, peddles and paddles

nick atkin

A collection of random views on housing, technology & running

Cwmbran Life

The characters and places in this great town

Guido Fawkes

Parliamentary plots and conspiracy

a sense of place

Ronnie Hughes and Sarah Horton

Council Homes Chat

Busting myths about Council Housing by providing a platform for people's stories/experiences #CouncilHomesChat #SocialHousing

social for the people

digital and social media for the public sector, not-for-profits and charities

TessaCoombes

Policy & Politics blog with a focus on place

The Impact of Education & Skills on Economic Growth in South West England

Evidence Supporting Policy Development Around Skills and Employment, Demonstrating Research Impact on the Growth Agenda...

Heritage Calling

A Historic England Blog

David Higgerson

Journalism, online, random thinking

Housing Comms

A platform to share all things housing comms related

Lucy Smith

development, property, house and home

Local Democracy and Health

Taking control of our own health and well being

The Not So Big Society

The uses and abuses of psychological therapies

Ben Black's Blog

Simple stories about communications. My ideas, tips and thoughts

Government Digital Service

Putting the public first in delivering digital public services

The Dan Slee Blog

Social media, PR and digital communications in the public sector

Paul Taylor

Customer Experience-Innovation-Social Business

A dragon's best friend

Musings from Puffles' bestest buddy

INLOGOV Blog

Official Blog of the Institute of Local Government Studies, University of Birmingham

Guerilla Policy

Policy by the people who use and provide public services - Follow us on Twitter @guerillapolicy

Follow

Get every new post delivered to your Inbox.

Join 1,491 other followers

%d bloggers like this: