a perspective on PR in social housing and regeneration

Thinking of Rok in a ‘hard place’

I expected the Government’s publication of its departmental business plans, including DCLG’s, to make all the headlines today.

It is big, important news and I welcome it for the transparent way in which it sets out the Government’s plans. That didn’t stop the story from being bumped down the schedule by news that Rok has gone into administration this morning.

Coming so soon after Connaught’s well reported problems, this story wrote itself. The human cost of 3,800 jobs being under threat was secondary to the commentary on how or why the company is in trouble. This poses a massive challenge for Rok’s communicators, who must balance the need to handle a flood of media queries with keeping staff, partners and investors updated. All are important, but Rok’s 3,800 staff remain the key to the business.

I worked with Rok’s in-house comms team last month, when promoting a fantastic housing project near Newquay which was built in just 15 weeks, instead of the usual 23. As well as having huge potential benefits for future housing delivery, this project also highlighted the personal stories of delighted tenants and families who have moved into their dream homes in time for Christmas.

I couldn’t help thinking of these people, and the staff who delivered the project, when the Rok story broke today.

One response to “Thinking of Rok in a ‘hard place’

  1. Kate Hughes 08/11/2010 at 10:27 pm

    It’s really sad news – here’s hoping another company buys it and keeps everyone in jobs.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

SPeye Joe (Welfarewrites)

Joe Halewood writes about tenant and welfare wrongs

Barney's Blog

Regeneration, Development, Economics, Cities


from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

Insight. Ideas. Influence.

a blog about adapting to the digital age

A Cup of Lee

Digital Communications in Ireland

Photos from here, there and everywhere

Pictures I've taken, images I like

Colin Wiles

Commentary on current housing and planning issues

Awesome Screenshot

The Easiest Way To Communicate With Images

Man in the Krowd

Talking Openly, Speaking Privately

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

Decisions, Decisions, Decisions

A blog about better decisions, better urban planning and better economics

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

The Housing Blog

It's about housing, stupid

Rob Jefferson

Web & Digital Manager for @MyDoncaster | Outdoor adventurer by feet, peddles & paddles

nick atkin

A collection of random views on housing, technology & running

%d bloggers like this: