Benlowndes

a perspective on PR in social housing and regeneration

More councils pick web battles with media

I blogged a couple of weeks ago about why local councils should resist the temptation to use their websites to pick a fight with the local media.

This was generated by a website I’d seen which had done this in response to some negative local coverage. I thought this was a rare (and wrong) tactic at the time, and still do.

However, yesterday I found another more quirky example, but one that’s equally risky to the council’s reputation. In the media section was a page devoted to rebuttals, entitled ‘Not Guilty’, with the following explanatory text:

“[The] Council often finds itself the victim of poor or inaccurate reporting, leaving residents badly informed. The Not Guilty page will address those inaccuracies and provide you with the facts.”

An understandable response to repeated unfair treatment. But it could also draw visitors’ attention to a negative story they had not even read in the paper, heightening awareness of the issue. Why not address it with those who would have read the story in the first place, through the pages of the offending paper?

Thankfully (but maybe not for those who were looking for a ‘row story’), there were no examples on the page at the time of writing. But, as the council recommends, visitors can always ‘check back’ for updates if they want to find out more.

I’ll be interested in further details. And, if there are none, maybe it’s time to take the page down.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

SPeye Joe (Welfarewrites)

Joe Halewood writes about tenant and welfare wrongs

Barney's Blog

Regeneration, Development, Economics, Cities

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

newgatecommunications.wordpress.com/

Insight. Ideas. Influence.

bristoljames.com

a blog about adapting to the digital age

A Cup of Lee

Digital Communications in Ireland

Photos from here, there and everywhere

Pictures I've taken, images I like

Colin Wiles

Commentary on current housing and planning issues

Awesome Screenshot

The Easiest Way To Communicate With Images

Man in the Krowd

Talking Openly, Speaking Privately

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

Decisions, Decisions, Decisions

A blog about better decisions, better urban planning and better economics

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

The Housing Blog

It's about housing, stupid

Rob Jefferson

Web & Digital Manager for @MyDoncaster | Outdoor adventurer by feet, peddles & paddles

nick atkin

A collection of random views on housing, technology & running

%d bloggers like this: