a perspective on PR in social housing and regeneration

Snow chance of perspective where there’s bad weather

Chill out, it's only snow: the view from our back door

Today began with radio reports of ‘black Friday’, fuelled by fears of mass disorder and boozed-up Christmas parties tonight. Black Friday was quickly lost in a blizzard of snow stories, as bad weather moved south across Britain.

Cue stories of Christmas travel plans in ruin (isn’t it still a week away?). Before you knew it, we were almost in the grip of a national ‘panic buying’ frenzy, previously reported with gusto by the Daily Express herehere – and here.

Local authority and highways comms teams needed to get into work today to deliver vitally important information to colleagues and travellers about the accessibility of roads, schools and other public services that people rely on.

The message from the Government was one of common sense: if it’s snowing heavily and you don’t need to make the trip, it may be better to stay at home for the day.

If only the media was as level-headed about the weather. After all, things could always be worse; check out the video below after about 3.30 mins.

NB: it seems that events since I wrote this post have made me appear hasty in accusing the media of going OTT. Things have got worse for a lot more people, but my main point about the apocalyptic tone of the coverage (with the BBC saying last night that ‘millions’ of journeys had been devastated) still stands.  

One response to “Snow chance of perspective where there’s bad weather

  1. Pingback: Chill brings good (and bad) comms to fore « Benlowndes

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