Benlowndes

a perspective on PR in social housing and regeneration

Devolution deal or no deal?

“This [deal] puts us in the Premiership in terms of major city regions in the UK. It’s going to be good for the whole population in terms of jobs, housing and transport.

“It also addresses some of the issues such as poverty, fairness and equality.”

Bristol’s elected mayor George Ferguson, 16 March 2016

A conversation about how the West of England can take control of its destiny may be starting to happen. And not before time…

After years of discussions, a devolution deal with Government promises to give the area’s local authorities more power over important issues like housing, transport, planning and skills. If ratified, it would unlock £1bn for local growth projects and provide councils with clout to make a bigger difference in these areas.

But there’s a sticking point for some that could derail the deal before it gets going. The government wants to see a ‘metro mayor’, who would chair a combined authority to oversee a joined-up response to the way these major matters are managed. Given the level of concern about this, it’s not certain that all councils will sign off on the deal.

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Owning our future: why dropping jargon matters

My blog on jargon in UK housing generated a great response and was my most popular post of last year.

I’ve not had time until recently to follow through on my promise to turn the feedback into an online resource. Today’s Twitter discussions about the importance of having a shared narrative and housing ‘owning our future’ (or #OOF) makes this a timely post.

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Why housing must get its story straight

“Every penny you spend on housing subsidy is money you can’t spend on building houses.”

David Cameron at Prime Minister’s Questions, 10 February

Sound bites can be a useful way to convey a simple, memorable point.

Used well, they can conjure powerful, evocative messages that people remember. Politicians love them and use them to distill grand and complex plans into a key point.

Problem is they often miss the fundamental, complex realities that are an essential part of the story. When that happens, people are more likely to misunderstand the issue at hand.

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How social can fuel great local conversations

“The profession is polarising between those practitioners that are cracking on and using new forms of media to engage publics in two-way dialogue and those that continue to spam journalists with press releases.

“The former have a great future in the business. The latter will be out of job within a generation.”

Stephen Waddington (@wadds) on the future of PR

After thousands of discussions, the West of England’s #WEbuildourfuture consultation ended yesterday (Friday 29 January).

This was an important and challenging conversation about housing and transport for the area’s four local authorities. Where 85,000 new homes should go and how transport should work are complex and thorny issues, with many differing and competing opinions. The last three months have seen the councils engage in genuine and thought-provoking exchanges. I hope it demonstrates the good practice Steven Waddington refers to in his quote above.

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Transport campaign toasts success

I was really pleased to see the West of England named today as one of a handful of areas to benefit from government funding to encourage increased use of electric cars on our streets.

Colleagues were among this morning’s gathering to welcome Transport Minister Andrew Jones’ announcement of £7.5m to fund more local charging points.

It was especially satisfying because we supported this bid with an excellent campaign which demonstrated strong public appetite in the West of England for government investment in infrastructure for plug-in cars.

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No predictions, just 3 hopes for 2016

If you’ve read any posts, columns and opinions about 2015, it would be easy to think that last year was a bad one.

People of Columnia have a negative tendency, but it seems that there’s plenty to trouble us. Terrorism, austerity, economic under-performance, migration, Europe and runaway house prices all point to a bad year.

I’ve also had many conversations about ‘leadership failure’ over many of these issues. It seems that people have had enough of being soft-soaped. This was demonstrated in Jeremy Corbyn’s extraordinary victory over the ‘Westminster elite’ in the Labour leadership campaign. It was also expressed in nastier ways through trolling and threats dealt out on social media.

Opinion formers have an appetite for predictions at this time of year. After so many people called the big events wrong in 2015, it’s daft to attempt it for the coming year.

I want to be optimistic and set out some hopes for 2016. Some relate to national issues, others are more local and there’s a personal one too. All are important to me and, if they happen, it should be a good year.

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Trolls and threats: don’t blame social for nastiness

I’ve always enjoyed debate and place great importance on our freedom to challenge opinions we disagree with.

This can be tough, and I have become jaded lately by what I’ve seen and experienced on Twitter in relation to Syria. I stayed away from it for a couple of days last week because of the unpleasantness displayed towards people who expressed different views to opponents of the decision to start a bombing campaign.

Social media enables anyone to voice opinions, unchecked and unfiltered, to the wider world. On balance, this is a good thing. It’s make discourse more interesting and gives an airing to views which are too easily overlooked by the mainstream. If there was ever a time when politicians, media and civic institutions shaped public discourse, it feels distant today.

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If where you live matters, join the #WEbuildourfuture conversation

WEbuildourfuture images

(Created by JBP)

A big conversation is happening around Bristol that could shape local housing and transport for decades to come.

For the last few weeks, I’ve been working with colleagues to get ready for a major consultation which could map where thousands of new homes are built across the West of England over the next 20 years.

The phrase ‘West of England Joint Spatial Plan and Transport Study‘ won’t set pulses racing. But the issues it covers should interest anyone who has views about where they live, how they get to work or school or whether they will be able to keep a roof over the heads in future.

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PR lessons for English football after FIFA debacle

You don’t need to be a football fanatic (or a PR person) to see that the sport’s global governing body has been in the eye of a storm of late.

FIFA and its beleaguered President Sepp Blatter has adorned newspapers’ front and back pages, led the news bulletins and been the subject of an outpouring of online posts that have lasted for weeks.

In the UK and across Europe, the headlines have been overwhelmingly bad. Leading voices have wasted no time in putting the boot in after Blatter eventually announced his resignation in the face of mounting and sustained pressure.

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New era, same principles for engagement

I gave this presentation at JBP’s Bristol office on Monday night about how digital can be used to support engagement activity. The event was attended by professionals who work in planning, development and legal practice.

I was delighted that comms manager from East Devon Drew Aspinwall joined me to talk about activity that has taken place to support the development of the new community at Cranbrook. Listening to the conversation afterwards reinforced my view that Cranbook is out on its own in terms of the pace and scale of delivery and level of support it has locally. Partners can be proud of the community they’re helping to create.

My slides were put together using Haikudeck, which is great for clear and engaging content slides and easy to use if you know what you’re going to say. Like many tools, it seems to have its own quirky ways which can cause frustrations and I have struggled with sharing it and getting it to render properly in this blog which has added a couple of hours onto my day. I hope to get more up to speed with it soon!

My slides are below.

More detailed notes used with the slides can be found on Haikudeck.

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