Benlowndes

a perspective on PR in social housing and regeneration

Tag Archives: CIPR

#StateOfPR: how I’m doing something about it

As tweets go, the responses to my lament that the headlines from the CIPR’s latest research into the profession are depressing were at opposite ends of the scale.

The first one, from Love Bot!

Then former CIPR president Stephen Waddington, whose blog on the ’10 areas of pain’ identified in the research I was responding to.

A bit more robust, although he is pushing the industry to raise its game. It also had the ring of a demanding client or stressed out line manager (of which there are many, if the research is correct). Stephen’s blog post and the headlines in this infographic mirrored my view view that the industry needs to do more to raise standards and improve its reputation. But his challenge got me thinking: where do I – a mere manager in a small public sector comms team – sit within this snapshot? And what am I doing about it?

Read more of this post

Media say old habits remain with ‘new’ PR

It’s beyond doubt that PR has changed massively, and continues to do so, thanks to the opportunities created by digital communications and the diversification of traditional media.

CIPR president-elect Stephen Waddington asked a room full of comms people at the South West Communicators’ Conference in Bristol recently how many had bought a newspaper that morning, and only one confirmed that they had. It’s possible that some people in the room were too busy on their tablets or smart phones to realise he was asking them a question. But he had made the key point; that the media is changing rapidly and communicators must respond to this. Many operators in the South West are rising to this challenge with some great work, as Bristol agency Spirit demonstrated with its support for the Gromit Unleashed campaign in the city.

Read more of this post

Well earned gongs for North West’s best

I was entertained by former colleague John Quinton-Barber’s tweets from the CIPR’s North West PRide awards last night, with IPB looking like they were having another good night.

http://twitter.com/#!/johnqbarber/status/139462919288139776

Read more of this post

How journos like to receive news (and it’s not through social media)

I went to a CIPR event in Bristol tonight which covered topics including issues management, PR in the third sector and (yes) the fragmentation of media and the audiences who consume it.

That’s a lot of ground to cover in less than two hours (although, in fairness, the event was badged as ‘a taste of public relations’). It was one of those sessions that can induce a feeling of unease about the range of tools there are to master, and how little one actually knows about any of them.

Read more of this post

Asking ‘so what?’ may get you somewhere

I have just read a CIPR Skills Guide piece from Kai BoschmannCircle Anglia’s former communications director, about the importance of proving value in PR.

In the piece, she compares the tendency of communicators in the sector to be measured by what we do (press releases, newsletters) rather than what we achieve (good relationships and a solid reputation).

She says we should challenge by asking ‘so what?’ more often, to ensure we can generate the strongest possible demonstration of the value of PR. Candid common sense can be of value in itself.

She also says: “The real challenge going forward is ensuring that not only does Reputation Management [sic] become the leading vehicle for business communications, but that we as communicators can add value by contributing to the development of commercial strategy and policy in the first place.”

I couldn’t agree more. At a time when housing and public sector communications is taking a hit, its leading members need to prove just what good reputation management can do.

Big Society needs local clarity to counter confusion

Debates about the meaning of the Government’s Big Society plan highlight some fundamental communication challenges for its supporters.

The most pressing obstacle can be seen in recent survey results, which suggest that most people do not understand the what the Big Society stands for. This has led some critics to suggest that it is being used to shield big cuts, rather than represent a policy shift that puts local communities in control of their destinies. The CIPR is currently debating this issue with its members. The dilemma has led the Government-supporting Sun to acknowledge that David Cameron ‘still has a mountain to climb to sell the Big Society to baffled Brits.’

Read more of this post

Time for a Big Society debate

The CIPR has had some valid things to say this week about the ‘Big Society’ and the role communications could play in enhancing the public’s understanding of this idea.

The institute’s CEO Jane Wilson has blogged about the subject, arguing that local communicators and leaders are better placed to build support for the Big Society than Government.

This debate continued on CIPRTV, which looked at (amongst other things) communications challenges posed by the perceived connection between the Big Society and public sector cuts. Members were invited to join the debate on Twitter and were emailed by Wilson before the debate started.

This is below and worth a look for anyone with an interest in the issue.

A series of workshops and debates are planned on the issue, and a couple of member colleagues are supporting this activity by writing some blog content.

Coming just before today’s difficult coverage for the Big Society, it’s a timely debate from the institute and one that members should get stuck into. The Big Society would benefit from their input.


SPeye Joe (Welfarewrites)

Joe Halewood writes about tenant and welfare wrongs

Barney's Blog

Regeneration, Development, Economics, Cities

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

newgatecommunications.wordpress.com/

Insight. Ideas. Influence.

bristoljames.com

a blog about adapting to the digital age

A Cup of Lee

Digital Communications in Ireland

Photos from here, there and everywhere

Pictures I've taken, images I like

Colin Wiles

Commentary on current housing and planning issues

Awesome Screenshot

The Easiest Way To Communicate With Images

Man in the Krowd

Talking Openly, Speaking Privately

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

Decisions, Decisions, Decisions

A blog about better decisions, better urban planning and better economics

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

The Housing Blog

It's about housing, stupid

Rob Jefferson

Web & Digital Manager for @MyDoncaster | Outdoor adventurer by feet, peddles & paddles

nick atkin

A collection of random views on housing, technology & running

%d bloggers like this: