Benlowndes

a perspective on PR in social housing and regeneration

Tag Archives: Twitter

How social can fuel great local conversations

“The profession is polarising between those practitioners that are cracking on and using new forms of media to engage publics in two-way dialogue and those that continue to spam journalists with press releases.

“The former have a great future in the business. The latter will be out of job within a generation.”

Stephen Waddington (@wadds) on the future of PR

After thousands of discussions, the West of England’s #WEbuildourfuture consultation ended yesterday (Friday 29 January).

This was an important and challenging conversation about housing and transport for the area’s four local authorities. Where 85,000 new homes should go and how transport should work are complex and thorny issues, with many differing and competing opinions. The last three months have seen the councils engage in genuine and thought-provoking exchanges. I hope it demonstrates the good practice Steven Waddington refers to in his quote above.

Read more of this post

PR lessons for English football after FIFA debacle

You don’t need to be a football fanatic (or a PR person) to see that the sport’s global governing body has been in the eye of a storm of late.

FIFA and its beleaguered President Sepp Blatter has adorned newspapers’ front and back pages, led the news bulletins and been the subject of an outpouring of online posts that have lasted for weeks.

In the UK and across Europe, the headlines have been overwhelmingly bad. Leading voices have wasted no time in putting the boot in after Blatter eventually announced his resignation in the face of mounting and sustained pressure.

Read more of this post

The anti-social media election: digital can do much more for parties

“Fighting a word of mouth campaign and having conversations is absolutely what political parties should be doing. But they have to be genuine conversations which means ditching the antiquated simplistic messaging formulas. Slavishly repeating exactly the same phrase over and over again just turns people off and makes them tune out. You can continually repeat the idea behind the message, but only if you constantly adapt it to the circumstances and use your own words.”

Stuart Bruce blogging about election campaigns in January 2015

Labour's campaign poster on the NHS

Depressingly familiar: campaign scare tactics made noise but didn’t cut through

It’s taken me until now to write about the election.

After months of conversations about preparing for another hung parliament, or even a minority government and second election later this year, I was massively surprised by the result. I’m still in shock about the outcome and can’t begin to explain it; the Westminster crew will doubtless spend the next six months pouring over every detail in its search for answers.

One aspect of the election I can offer a view on relates to my experience of the campaign over the past few weeks. There wasn’t any direct contact with my family, even though we live in one of the most marginal seats in the South West – where former MP Tessa Munt won the seat of Wells in 2010 by around 800 votes. This was a race with just two horses, with a 1% swing to the Conservatives enough to unseat the incumbent Liberal Democrat MP.

Save for a few drab leaflets through our door, nobody came to our street to talk to us or our neighbours. It may not have made a difference to the result, such was the scale of Tessa’s defeat. But the quality of direct campaigning was a depressing feature of the election for me.

I’ve read lots recently about the extent to which this was the ‘social media election’, with digital campaigning techniques spawning a ‘new era’ of engagement and parties reaching out to people. It was claimed that whoever won the social media campaign would win the keys to Number 10, which has been put into context by Stephen Waddington this week. I’d go further than those who’ve said the social media campaigning has been depressing and one-dimensional. While there was much to enjoy and fascinate, the main party campaigns were largely anti-social and a turn off.

A bit harsh? Read Stuart’s blog piece from January about why campaigning has to change and ask whether it really did.

Read more of this post

How we helped tell a housing success story

“I’m delighted with the new development that’s being built in xxx. It’s a huge success story which local people and partners can be proud of.”

How many times have you read – or written if you’re a comms person – something like that and really taken it in? Like ‘transformation’ or ‘ground-breaking’, such words can be used so often that they start to mean very little.*

Then there are projects like Cranbrook in Devon, where slogans don’t do justice to what’s happening on the ground. Based on the fringes of Exeter, when complete it will include around 6,000 homes, schools, a town centre and a host of other amenities and jobs.

After more than 20 years in gestation, building work started in 2011, and now more than 800 homes are lived in and the primary school which opened in 2012 has more than 300 kids. That this has happened in the face of the downturn is remarkable, and every time I visit I’m amazed at the progress being made.

Read more of this post

@SouthWestUK drums up support for business on Twitter

I was fascinated to read South West CIPR chair Sarah Pinch’s recent blog post about a campaign which has started since the terrible weather we’ve endured propelled the South West into the headlines.

Sarah is calling for support for a Twitter campaign started by Maureen McAllister using the hashtag #openforbusiness to highlight the fact that life is continuing here, despite the deluge.

It has generated traction with people, businesses and media organisations from across the South West using it to remind people that the region is not completely cut off by the elements. I had a look at some results generated by up to 2,000 tweets on the topic using the tool Tweetbinder, which can be used analyse hashtags used in campaigns. Have a look at the dashboard and some of the stats, which includes some data on reach, influence and original tweets and content (as opposed to retweets and ‘noise’).

Here’s another blog post from another comms professional who has helped the campaign recently. Good to see people taking some positive steps to support the South West. I’ll be offering my support to see if it can make a difference.

Media say old habits remain with ‘new’ PR

It’s beyond doubt that PR has changed massively, and continues to do so, thanks to the opportunities created by digital communications and the diversification of traditional media.

CIPR president-elect Stephen Waddington asked a room full of comms people at the South West Communicators’ Conference in Bristol recently how many had bought a newspaper that morning, and only one confirmed that they had. It’s possible that some people in the room were too busy on their tablets or smart phones to realise he was asking them a question. But he had made the key point; that the media is changing rapidly and communicators must respond to this. Many operators in the South West are rising to this challenge with some great work, as Bristol agency Spirit demonstrated with its support for the Gromit Unleashed campaign in the city.

Read more of this post

Traffic tweets make the news

I was one of a group of commuters who took to Twitter after being held up in traffic caused by a survey on the way into Bristol this week. I set off early yesterday to start a busy week and hit an hour-long crawl coming off Wells Road as drivers were ushered onto the roadside and asked to complete a census.

I was late, and not happy, and my tweet said as much.

I wasn’t the only one to do this, as the Western Daily Press and Bristol Post reported today.

Read more of this post

People aren’t grieving when retweeting celebrity comments

I’ve been reading about something called Celebrity Death Twitter Harvest, or the tendency for people to express collective sadness on social media when someone famous dies.

The recent death of Dad’s Army star Clive Dunn led The Guardian to ask today why celebs (or anyone who tweets) mark the passing of someone famous with such a tribute. Well, it contributes to the conversation taking place in the Twittersphere for a start. And it’s easier than buying flowers.

I’ve always thought some of the tweets seem insincere, but it doesn’t stop me from doing it to acknowledge the death of someone who has made an impact on my life. And doesn’t this go with the territory?

Read more of this post

The right Twitter profile is better than having two

There’s been a debate running for a few days on the Fans of Mashable LinkedIn group about whether people should keep their personal and professional identities separate on Twitter or blend the two.

Unsurprisingly, there doesn’t seem to be a hard and fast answer, although I was interested by suggestions that it is important to keep work and personal profiles separate, in case professional contacts came across riskier tweets intended for friends and didn’t like what they read.

Read more of this post

Links I like 12.01.21

Fumblerules of Grammar – Lists of Note
This list of grammatical howlers was picked up on my Twitter feed this morning after appearing on the Lists of Note blog. It led me find out more about the New York Times and presidential speech writer William Safire, who put together this list of sins for his newspaper column. I suspect his original piece would be much longer if written today. People who care about the use of English language will enjoy reading this compilation. Thanks to Hayley Dunlop for the tweet.

SPeye Joe (Welfarewrites)

Joe Halewood writes about tenant and welfare wrongs

Barney's Blog

Regeneration, Development, Economics, Cities

FragmeNTs

from the National Trust archaeology team in the Stonehenge & Avebury World Heritage Site

newgatecommunications.wordpress.com/

Insight. Ideas. Influence.

bristoljames.com

a blog about adapting to the digital age

A Cup of Lee

Digital Communications in Ireland

Photos from here, there and everywhere

Pictures I've taken, images I like

Colin Wiles

Commentary on current housing and planning issues

Awesome Screenshot

The Easiest Way To Communicate With Images

Man in the Krowd

Talking Openly, Speaking Privately

4,000 bricks

A place for housing, communications and political debate

AdeCapon's Blog

All things digital, marketing, football and happenings

Decisions, Decisions, Decisions

A blog about better decisions, better urban planning and better economics

John Wade

Joining up the planks

Simon Rogers

Data journalism and other curiosities

David Higgerson

Journalism, online, random thinking

Connecting Social Care and Social Media

Sharing resources to promote the use of Social Media in Social Care

John Popham's Random Musings

"Just trying to matter"

The Housing Blog

It's about housing, stupid

Rob Jefferson

Web & Digital Manager for @MyDoncaster | Outdoor adventurer by feet, peddles & paddles

nick atkin

A collection of random views on housing, technology & running

%d bloggers like this: